People at the scene of a fire at a popular Seaside Park ice cream shop take to Twitter, Facebook, Instagram and Vine to share what's unfolding.
The Kohr's Ice Cream shop is a popular destination on the boardwalk.
The five rose to five-alarms and the flames were seen from about a mile away.
More on the fire can be read here.
Photo Credit: Melissa Rummells/NE Emergency News & WX Feed